University Web Guidelines
It is important for the UW Oshkosh website to reflect and support the University brand.
The University’s website plays a strategic role in the overall success of the institution and supports the institution’s operational plans. The site provides a key communication channel to deliver and support recruitment and outreach to students, faculty and staff. It often serves as a first impression of UW Oshkosh for these audiences.
In addition, the website is a vehicle to build and maintain relationships with the community, businesses, alumni and other critical partners. It also plays a vital communication role in the daily life of the campus community.
For all these reasons, it is important for the website to reflect and support the University brand.
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