Thoughtfully composed photographs can vividly capture a brand attribute, support a brand promise or illustrate an aspect of brand personality.
Photography is considered a powerful branding tool. Thoughtfully composed photographs can vividly capture a brand attribute, support a brand promise or illustrate an aspect of brand personality.
The best photographs are engaging and authentic, featuring dynamic angles and creative use of space. Their subjects are real people – actual members of our campus community – with genuine expressions, in our unique university environment.
Because of the importance of authenticity, and the University’s commitment to genuineness, the use of stock photography is strongly discouraged.
A library of high-quality photography that supports the University brand is available. You are encouraged to use these images to enhance your website, marketing materials, event promotions and other department communications.
If you need custom photography for your materials, University Marketing and Communications can provide it upon request.
For fundamental techniques that will help you achieve optimum results in your photographs, see “Photography Strategies and Techniques.”