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Office Phone: (920) 424-2442
Media Line: (920) 267-0628
Email: imcprojects@uwosh.edu
Location: Dempsey Hall, Room 201

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University Color Palette

Color is often inextricably linked to an organization’s identity (e.g., IBM, John Deere, Coca-Cola). Similarly, the most prestigious educational institutions are readily associated with their school colors.

The official colors of UW Oshkosh are black, yellow, Titan gold and white — colors that, taken together, both recall our institutional heritage and reflect our contemporary image.

blackBLACK 

CMYK 0/0/0/100

Hex # 000000

 

 

WhiteWHITE 

CMYK 0/0/0/0

Hex # ffffff

 

 

YellowYELLOW 

CMYK 0/18/100/0

Hex # ffcc00

 

 

Titan Gold

 

TITAN GOLD 

CMYK 30/50/85/0

Hex # 996633

Web Color Palette

A color palette has been designed especially for use on the University’s website, based closely on the official colors in the print palette.

The colors in the complementary print palette also complement the Web palette.

Pantone® color books are available in Integrated Marketing & Communications for reference.

tanTAN

Hex# edecda

 

 

WhiteWHITE

Hex# ffffff

blue

 

 

BLUE 

Hex# 69bad9

 

orange

 

ORANGE 

Hex# cc660b


Yellow

 

YELLOW 

Hex# ffcc00

 

blackBLACK 

Hex # 000000

 

dark gray

 

DARK GRAY

Hex# 3b3b3b

 

medium gray

 

MEDIUM GRAY

Hex#575757

 

Light Gray

 

LIGHT GRAY

Hex# 666666

 

 

Complementary Color Palette

Carefully chosen complementary colors can enhance the University’s official colors, and also give your communications a rich and balanced appearance.

These complementary colors have been specifically selected to work well together and with the official colors. The use of these colors is not mandatory, nor are other colors proscribed. Choosing from this palette, however, will provide consistently strong results.

Pantone® color books are available in University Marketing & Communications for reference.

RustRUST

PMS 174

CMYK 10/90/100/30

Hex# 993333

Dark Orange

DARK ORANGE

PMS 159

CMYK 10/60/100/0

Hex# cc6600

bright orangeBRIGHT ORANGE

PMS 144

CMYK 0/45/100/0

Hex# ff9900

 

 

navyNAVY

PMS 288

CMYK 100/70/0/10

Hex# 003366

blueBLUE

PMS 300

CMYK 100/40/0/0

Hex# 0066cc

light blueLIGHT BLUE

PMS 297

CMYK 50/0/0/0

Hex# 66ccff

 

 

dark brownDARK BROWN

PMS 732

CMYK 60/80/100/30

Hex# 663300

medium brownMEDIUM BROWN

PMS 464

CMYK 10/50/100/30

Hex# a86b17

khakiKHAKI

PMS 468

CMYK 5/10/20/0

Hex# e9cc92

Dark Red DARK RED 

PMS 187

CMYK 0/100/70/20

Hex# c41039

redRED

PMS 185

CMYK 0/100/70/0

Hex# ed1847

pinkPINK 

PMS 183

CMYK 0/50/15/0

Hex# f598aa

 

 

dark tealDARK TEAL 

PMS 323

CMYK 100/0/35/40

Hex# 00757b

tealTEAL 

PMS 320

CMYK 100/3/30/0

Hex# 00a6b9

light tealLIGHT TEAL 

PMS 324

CMYK 25/0/10/0

Hex# bce4e5

 

 

dark warm grayDARK WARM GRAY

PMS 11

CMYK 0/20/35/60

Hex# 806a55

medium warm grayMEDIUM WARM GRAY 

PMS 5

CMYK 0/5/10/30

Hex# bdb4ab

light warm grayLIGHT WARM GRAY

PMS 2

CMYK 0/2/5/9

Hex# e9e3dc

Dark Purple DARK PURPLE

PMS 2627

CMYK 90/100/0/10

Hex# 412985

medium purpleMEDIUM PURPLE

PMS 2597

CMYK 80/100/0/0

Hex# 5c2d91

LavendarLAVENDER

PMS 2635

CMYK 20/25/0/0

Hex# c7bbdc

 

 

Forest

FOREST

PMS 357

CMYK 80/0/100/50

Hex#006b2a

bright greenBRIGHT GREEN

PMS 363

CMYK 70/0/100/20

Hex# 409a3c

light greenLIGHT GREEN

PMS 365

CMYK 20/0/30/0

Hex# cee6c1

 

 

dark cool grayDARK COOL GRAY

PMS

CMYK 0/2/0/70

Hex# 6d6c6f

medium cool grayMEDIUM COOL GRAY

PMS 6

CMYK 0/0/0/30

Hex# bcbec0

light cool grayLIGHT COOL GRAY

PMS 3

CMYK 0/0/0/17

Hex# d8d9da

 

Marketing Awards

The UW Oshkosh University Marketing and Communications is an award-winning team with more than 25 awards in the higher education and marketing industries. View our a list of our awards.

Addy Award