University Color Palette
Color is often inextricably linked to an organization’s identity (e.g., IBM, John Deere, Coca-Cola). Similarly, the most prestigious educational institutions are readily associated with their school colors.
The official colors of UW Oshkosh are black, yellow, Titan gold and white — colors that, taken together, both recall our institutional heritage and reflect our contemporary image.
Web Color Palette
A color palette has been designed especially for use on the University’s website, based closely on the official colors in the print palette.
The colors in the complementary print palette also complement the Web palette.
Pantone® color books are available in Integrated Marketing & Communications for reference.
Complementary Color Palette
Carefully chosen complementary colors can enhance the University’s official colors, and also give your communications a rich and balanced appearance.
These complementary colors have been specifically selected to work well together and with the official colors. The use of these colors is not mandatory, nor are other colors proscribed. Choosing from this palette, however, will provide consistently strong results.
Pantone® color books are available in University Marketing & Communications for reference.