University Brand Guidelines
Logos, wordmarks and more …
Looking for a logo? You’ve come to the right place. For your convenience, we have a selected variety of logos, wordmarks and secondary identifiers available to you for download.
This logo (commonly referred to as our wordmark) is the primary identifier of the University and is used to support and strengthen our identity. It should appear, with few exceptions, on all official documents.
Approved versions of the logo:
The wordmark is the only approved graphic representation of the University’s name and must follow visual identity guidelines.
“Where excellence and opportunity meet.™”
A tagline is a succinct expression of a brand; a distillation of its main elements into a brief and memorable phrase.
Our tagline declares the distinctiveness of UW Oshkosh as an institution and summarizes the brand promises we make to our constituencies. You will see it in use on many of the University’s communications, both internal and external.
UWO Wordmark Tagline
Include the trademark symbol (™) only on the most prominent use of the tagline in any document, or, if no use is most prominent, then on the first use.
College Unit Wordmarks
Each download available below contains the following file formats: EPS, JPG, GIF, TIFF
Wordmark One Color
Horizontal Wordmark One Color
Oviatt House Logo
At UW Oshkosh, the former logo refers to the circular graphic with the Oviatt House and trees, accompanied by the University name. This is no longer the active primary identifier for the University.
The precursor of the current logo was designed in the winter of 1977-1978 for use on a flag for an expedition to Antarctica by geology professor Thomas Laudon. Within the circle, the logo originally depicted a “moon’s eye view of the earth” to suggest UW Oshkosh’s worldwide impact.
Other images in the center of the logo were tried early in 1978, including a silhouette from the Oviatt House tower. Oviatt House’s rich history as the oldest building on campus (built in 1882-1883) lent this version of the logo a historic and collegiate appeal. Chancellor Edward M. Penson (1978-1989) soon gave it formal approval and stipulated that it become the official logo to be used on all University communications.
If you would like to use the University Logo, please contact the University Marketing and Communications Office.
University Seal/Chancellor's Medallion
The University Seal, also known as the Chancellor’s Medallion, is reserved for official documents, certificates or promotion of special/formal ceremonies. It is NOT the official UW Oshkosh logo, and in fact, should not be used as a replacement for the logo.
Special permission to use the Seal/Medallion for other purposes may be requested in writing from the Marketing and Communications Office, for approval by the Chancellor. For more information regarding usage, please contact the University Marketing and Communications Office.
Clash Mascot Logo
University departments are asked to use the UW Oshkosh logo as their primary identifier. In cases where a Titan reference is made and the desire exists to leverage the campus mascot, Clash, we encourage and approve the use of the Clash Mascot Logo for general campus use on a case-by-case basis.
The University of Wisconsin Oshkosh Titans athletic wordmark, logo, trademark, mascot and name are reserved for the use by the Department of Intercollegiate Athletics and can not be reproduced with the expressed written consent of the UW Oshkosh Department of Intercollegiate Athletics.
For logo usage questions, please contact Liz Smith at firstname.lastname@example.org.
All rights reserved.